One of the questions frequently asked by prospective online business owners is what to do after creating product explainer videos. Well, one thing you need to know is that explainer videos have one unique attribute; versatility. That means you can make product explainer videos or whiteboard explainer videos for your email marketing campaigns and repurpose them for other things, such as landing page optimization or social media marketing campaigns. So there are many ways you can use explainer videos, and some of them are discussed below:
Use explainer videos at conferences or conventions
When you organize a conference in your company to showcase your product, start off by playing an explain video. This way, you’ll get the participants to focus, and this gives you an opportunity to pass your message across knowing that they will all perceive it.
You can use explainer videos for presentations
Just the way you present your business idea in conferences, you can leverage explainer videos to do so. For example, if you’ve organized a sit down with business leaders or investors to present your product or service for the first time, you can use an explainer video to do so. An explainer video will increase the possibilities of getting them to invest in your idea because it helps grab their attention from the beginning.
Use explainer videos in your email
Business owners and marketers are increasingly using explainer videos on their email subject lines and its bearing fruits. Research shows that mentioning a video in the email subject line can boost open rates by 53% when you compare it with emails without a mention of the same on the subject line.
Use explainer videos on your landing pages
If you frequently visit the internet, you must have stumbled across a short, automatic playing video on a website’s landing page explaining a product or service. Embedding automatically playing explainer videos on your landing page can substantially increase your conversion rate by up to 20%. They can also help increase your search engine rankings, as they increase dwell time. Search engines use dwell time as a metric to rank websites.
You can use explainer videos on social media
Social media is the new frontier. Business people and marketers are training their marketing campaigns on this platform because that’s where the vast majority of the population likes to hang out. So you can get a lot of traffic to your website when you use explainer videos on social media.
Other places to use explainer videos to promote your brand include app store, blogs, sales pitches, and your social profiles. If you’re serious about taking your brand to the next level, then using explainer videos on these platforms should be on your agenda.